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The PristinePlanet.com Newsletter
1 November 2007 — Issue #37
Editor: Michael J. Ross
Environmental News
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Blog Action Day Focuses on Environment

Most citizens of cyberspace should by now be familiar with the practice of blogging, in which individuals write unedited commentary on a range of topics, often on a daily basis, and share their thoughts with the world in weblogs — short for "Web logs" and the origin of the name "blog". Despite pronouncements by Internet pundits that the phenomenon of blogging has peaked, it is clear that the influence of bloggers and their blogs continues to grow, as more people abandon traditional media — such as television and newspaper — and elect instead to seek online for the latest news, for historical information, and for analysis thereof. Consequently, social activists of all stripes are viewing the collective influence of bloggers as a potential tool for advancing their given causes — from organizing mass communication targeted at policymakers, to organizing local activism events in particular regions. One of the most prominent examples of this coordination, is Blog Action Day, which aims to enlist the participation of as many bloggers as possible, on a single day, and to focus their attention — and, in turn, the attention of their readers — upon a single topic.

Blogging and environmentalism may be two of the most culturally challenging forces in modern discourse and human affairs, but they have traditionally been the domains of disparate types of people — the technically hip and the ecologically hip, with no sizable overlap between the two. While there have been online commentators who have discussed environmental issues in their blogs — either occasionally or full-time — it wasn't until 15 October 2007 that these two forces intersected in a large-scale concerted effort. That was the date chosen by Blog Action Day for bloggers around the globe to focus on the topic chosen for the year: the environment.

The results of their efforts were well recorded on Blog Action Day's homepage and their own blog. Specifically, they note the participation of 20,603 blogs, containing 23,327 posts, and picked up by 14,631,038 RSS readers. Their site has a graph that shows the number of Google search hits pertaining to the group's effort, as tracked throughout the day. The site also has excerpts from coverage of the event by newspapers and prominent blogs

Participating blogs were not limited to relatively unknown individuals, but included some major online players, including the Official Google Blog and the YouTube Blog. Also, 19 of Technorati's top 100 blogs participated. In addition, Stavros Dimas, the European Union’s Environmental Commissioner, held a multilingual and multi-hour discussion especially for the day's event, on his blog, whose primary topic is, naturally, the environment.

Sadly, as with any other well-intentioned effort that hopes to make a positive difference in the world, this particular Blog Action Day received its share of disparaging barbs from the trolls and other online cynics. For instance, the peanut gallery at Slashdot chimed in with their belittling comments. But the organizers and participants of this worthy Blog Action Day event are likely wise enough to understand that every step in the right direction adds up, and there will always be those members of society who would prefer to destroy what others create, rather than help build onto the work of others. The potential of bloggers to quickly and cost-effectively raise awareness of major trends, as well as break hot political news ignored by the mainstream press, has already been well documented, and can serve as yet another promising tool by those who are interested in more than just the Web of the Internet, but also the web of our global ecological network.

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Member Profiles
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Boston Tea Campaign

Darjeeling, a district located in the Indian state of West Bengal, is the source of the eponymous tea, considered by many to be the very finest variety. With its high stature and equally high demand, Darjeeling tea has traditionally been rather expensive to obtain. Fortunately, Günter Faltin, a professor of business education at the Free University of Berlin, realized that he could significantly reduce that cost by selling larger quantities directly to customers. For that purpose, and to serve as an entrepreneurial example to his students, he founded Teekampagne in Berlin, in 1985. Its offshoot, Boston Tea Campaign (BTC), sells only one kind of tea, 100% pure Darjeeling (green or black), and only under the most stringent standards of quality and purity. Every tea is tested for 265 chemical residues (herbicides and pesticides), and can be traced back to the garden in which it was grown. These gardens are well sustained against soil erosion, through the replanting of trees, conducted by Project SERVE (Save the Environment and Regenerate Vital Employment), which is implemented locally by the World Wide Fund for Nature (WWF), and financed solely by Teekampagne. So try some of the professor's outstanding Darjeeling tea, and you will see why one customer called it "heaven in a cup!"

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O'BON

Despite the proliferation of computers in schools, children throughout the world still consume millions of pencils, unknowingly contributing to the ongoing problem of excessive deforestation. But that misuse of wood may change in the future, as a result of the efforts of two experienced businessmen who have joined forces: In 2004, American John Davis and Singaporean Ivan Hoo created a company, O'BON, to manufacture and sell pencils, pens, notebooks, and file folders, all made from recycled newspaper! Not only are these items quite durable, but they are a big hit with children and their teachers, who love the snazzy and colorful designs. Although O'BON is a US-based firm, its offerings are made in China, since Asia is currently its primary market, and the manufacturing process was invented in China. While Ivan handles product design, manufacturing, costing, and marketing, John focuses on developing the recycling, environmental, and educational aspects of the business. Together they have created a sustainable, profitable, and ecologically responsible enterprise which can inspire future entrepreneurs — including those using a pencil for the first time!

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All material copyright © 2007 PristinePlanet.com™, except for Environmental News articles copyright © 2007 Michael J. Ross. All rights reserved. No portion of this newsletter can be copied without express written permission from its copyright holder.

Letters and guest articles posted in the Newsletter section of the Forum or sent to the publisher become the property of PristinePlanet.com, and may be edited for brevity or clarity prior to publication.